Athlete Assessments Newsletter – July 2020

Welcome to July and all that the new month brings. Let’s jump right into this edition! We’ll be highlighting the great work of clients from three different continents, share a very popular podcast featuring another client, provide two new instalments of Bo Hanson’s 5 minute videos on bringing the team back together from both the coach and athlete perspectives, and keep you up to date with other exciting developments.



Developing Ethics Through Athletics

What constitutes good character in sport? Is it possible to get ‘ethical’ from being ‘athletic’? Are athletes really special people (heroes and role models) or just people with special skills?

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Combatting Athlete Isolation

Powerful new research published recently reports that super-connected Gen Y and Z are lacking critical real-world interaction, making them the loneliest generations ever. The report emphasizes the importance of social interaction so we ask Senior Consultant, Bo Hanson, about the value of face-to-face communication, why it’s critical in sport and how coaches can make it a central part of their program.

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Dr. Jim Tennison Joined our Team

We’re excited to share with you that Dr. Jim Tennison joined our team this month. Jim brings a unique blend of incredibly high energy, experience, and knowledge to his role as Athlete Assessments’ Academic Specialist and Consultant. Having been an Athlete Assessments client for the last seven years, Jim now looks after business development within sport management, coaching, kinesiology, and other sports industry academic programs in US universities. Meet our team and Jim here.

Client Webinars Launched in April

In response to the current climate, we held our first client only webinar in late April. The topic was accordingly, Leading through Adversity, which we received tremendous feedback about. We’ll be making this a more regular occurrence and we’ll keep you up to date on the next one. If you are a client and missed the April one, just contact us, and we’ll share the recording.

Athlete Assessments’ Team Day #1 2020 – Re-establishing and Symbolizing Values

We take you back to late January and provide a behind the scenes look on our team day. How did a group of people become a team with shared goals and a sense of excitement about navigating the challenges that the journey might bring? The answer lies in the process and so you can see how the specialists in the people side of sport connect their people to the organization’s goals – we will take you inside our latest Team Day at Athlete Assessments. Read on now.

New Website for Athlete Assessments

You may have already noticed that we recently completely redeveloped our website. We did a soft launch for stage 1 and will be doing an official launch in the coming weeks as we complete stage 2. We would love to hear your feedback if you’d like to share your comments. Go to our website here.



We appreciate those of you who have made it all the way to this part of our newsletter. If you love what we do and want us to be involved in your sporting life, there are many different ways to consider working with us:

Are you a sport psychologist or performance consultant, inspired by the above articles about Jeff TroeschTiff Jones and Szabolcs Hollósi, and looking at how to add further value to your clients? As a top consultant, your clients rely on you being the best in your field, knowing the true determinants of success, and having access to the tools that will make the most impact when it comes to improving performance. Athlete Assessments’ DISC Profiling is the tool you need to help your clients realize their full potential. Find out more about Athlete Assessments’ Consultant Program now.
Like many of our coach clients, if you are in the planning stage for when your team can return to competition, make sure you’re aware of our very popular Team Programs. These are still our foundation service and what is most in demand with our coach clients. Team building isn’t an event, it’s a process and it’s exactly why our Team Programs include staged development. We work alongside your coaches and team to ensure they get the most value from our work together, and most importantly, get results. With a client retention rate of 96%, alongside an impressive track record of National Championships, if you don’t already know about our Team Programs, find out today!
Or are you a Sport Management, Kinesiology, Coaching or Sport Psychology professor or university lecturer wanting to find out more about how Athlete Assessments helps students be truly competitive in the sports industry? Our DISC Profiles (the only ones available specifically for sport) are used in the classroom at many of the top universities within their Bachelor and Master’s programs in Sport Management & Leadership, Coaching and Sport Psychology. Our Academic clients know that the success of their students reflects the success of their program, so they focus on providing their students with the skills that will differentiate them within a competitive sports industry. Dr. Jim Tennison would love to talk to you and he welcomes you to find out more about the Athlete Assessments Academic Program.

Looking for fun team bonding activities to sustain you throughout the rest of 2020 and beyond? Consider our DISC Card Game! It has unlimited ways to be played to help build self-awareness, understanding of others, improve communication and build relationships. Find out about our DISC Card Game today!

Toughness is what we all require through these recent times and if you want to help your team with this, stop looking! Developed initially as a support service to assist our existing clients with developing mental toughness in their athletes, the ATHLETE TOUGH Program has grown to be a stand out, stand-alone product. The Handbook is written in plain English and is highly illustrated to keep your athletes engaged, while the video series makes it easy for coaches to implement. Find out for yourself why so many coaches love the ATHLETE TOUGH Program and read what they have to say

Planning for your future camps and found yourself thinking about how to differentiate yours from all of the other choices young athletes have? Here’s how you can make yours standout from the rest and add exceptional value to your campers’ experience with you. Athlete Assessments now have an Elite Sports Camp service that you need to be aware of.
Inspirational Videos

Got a spare few seconds? This is the kind of friend we want and aim to be! Watch now!

Or this, we could watch over and over again. **Warning this video could cause some serious smiling** Watch it now! 


And we’ll leave you with our popular quotes section of our newsletter!

Never doubt that a small group of thoughtful, committed people can change the world; indeed, it’s the only thing that ever has. – Margaret Mead

Transformation is change from one thing to another, but I started as nothing. I didn’t transform, I formed. When I broke into tennis, I was like most kids: I didn’t know who I was, and I rebelled at being told by older people. I think older people make this mistake all the time with younger people, treating them as finished products when in fact they’re in process. It’s like judging a match before it’s over, and I’ve come from behind too often, and had too many opponents come roaring back against me, to think that’s a good idea. – Andre Agassi

You can’t go back and change the beginning, but you can start where you are and change the ending. – C.S. Lewis

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As always, if there is anything we can assist you with, we’re absolutely dedicated to providing exceptional value and service so please feel very welcome to get in touch.

My very best, signature and the Athlete Assessments Team

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At Athlete Assessments, we’re here to provide you with excellence in service and to help you be your best. If there is anything we can assist you with, please Contact Us.

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