doesn’t win
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People do.
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Performance through People
Proven sports profiling for athletes, coaches, and professionals
for improving
self-awareness communication productive relationships tailored coaching
The primary purpose of DISC Profiling is to develop self-awareness and provide a framework for understanding others to build effective relationships. Profiling behavior is a quick and effective way to develop emotional intelligence and understand how to consistently achieve your best results as an individual, and with others. Athlete Assessments’ DISC Profiles use proven techniques based on decades of behavioral research, specifically created for use in sport.
4x Olympian, 3x Olympic Medalist, Senior Consultant, & Director at Athlete Assessments
Athlete Assessments works with some of the world’s best sport psychologists, performance consultants, coach developers, and universities; along with some of the top Olympic, Paralympic, National, Professional, State, and US College teams.
We work with...
Why Athlete Assessments?
We are experts in the ‘people side’ of sport.
Sport is played by people, coached by people, and managed by people, so it’s imperative to get the people side of sport right.
We work with you, strengthening what you’ve already established, to further develop the performance of your people. While we’re best known for our DISC Profiling and team dynamics consulting using the AthleteDISC, CoachDISC, and Sports ManagerDISC, we do more than just assessments.
If you don’t have the people side of your sport right, you’re missing out on a massive competitive advantage.
Each assessment includes a 12-minute online survey and results in a personalized DISC Profile Report (with summaries for easy use). The Report details the individual’s personal style, strengths, limiting behaviors, communication preferences, and the environment they perform best in.
Get practical strategies that will help you coach athletes based on their individual needs. Know the behaviors that produce their best performances for greater consistency when it counts the most. Help your athletes build self-awareness to make improvements and take greater responsibility for their behavior on and off the field. Click here to view a sample AthleteDISC Report.
The distinguishing factor of great Coaches is their constant pursuit for the competitive edge both in their athletes and themselves. Coaches will better understand their coaching styles (and their fellow-Coaches’ and staff) and find new ways to further improve their coaching and communication with athletes and others. Ultimately, this results in increased success! Click here to view a sample CoachDISC Report.
Provide your people with a comprehensive understanding of themselves and those they work with. It quickly improves communication, working relationships and ultimately results. Use with recruitment as a foundation for professional development plans or part of a team building exercise. Click here to view the sample Sports ManagerDISC Report.
While our individual DISC Profile Reports have enormous value and benefits in themselves, what sets Athlete Assessments’ DISC Profiles apart from many of the free profiling tools you can find online, is the additional capabilities included. With options ranging from team dynamic and summary reports, career management and compatibility, to 360 observer feedback.
Find out more about the additional capabilities included with our DISC Profiles.
Different clients, tailored services. Athlete Assessments’ DISC profiles are used around the world by different sports professionals, in many different ways. Learn more about the applications and results achieved by our different types of clients working within the sporting landscape.
As a successful sport psychologist or performance consultant, your clients rely on you being the best in your field, so they can be the best in theirs. This means knowing the true determinants of success and having access to the tools and assessments that make the most impact when it comes to improving performance.
Athlete Assessments works with some of the very best sport psychologists and consultants, worldwide. They value that our assessments are developed specifically for sport, they are credible and relevant, and our level of commitment to service is very different to other assessment providers. Support doesn’t end when your initial accreditation is complete, nor is the provision of assessments purely transactional. We build genuine, collaborative and supportive relationships with the consultants that use our assessments with their clients.
Find out how you can join this unique group of sport psychologists and performance consultants.
Where so many other factors in high-performance sport are very similar, it is how well the ‘people side’ is managed that differentiates the mediocre and truly great. DISC Profiling is the most effective tool to get the people side right, and our Team Programs take your teams’ performance to the next level, allowing you to get ahead and stay ahead.
With the Team Program we complement the use of Athlete Assessments’ DISC Profiles with a series of consultations with Bo Hanson to debrief the results and focus on how to best implement with your team to gain a lasting impact. The aim is always to ensure that the information from the DISC profiling is useful and put into practice. The consultations ensure that you are maximizing the value of the investment and focus specifically on your team. We also provide you with a big package of coach resources (including the Coach’s Playbook, DISC Card Game and lots more) and videos etc. This program is all about making it effective in practice and competition – and importantly, getting results now and into the future!
Commit to taking your coaching and team performance to new heights.
Where so many other factors in high-performance sport are very similar, it is how well the ‘people side’ is managed that differentiates the mediocre and truly great. DISC Profiling is the most effective tool to get the people side right, and our Team Programs take your teams’ performance to the next level, allowing you to get ahead and stay ahead.
With the Team Program we complement the use of Athlete Assessments’ DISC Profiles with a series of consultations with Bo Hanson to debrief the results and focus on how to best implement with your team to gain a lasting impact. The aim is always to ensure that the information from the DISC profiling is useful and put into practice. The consultations ensure that you are maximizing the value of the investment and focus specifically on your team. We also provide you with a big package of coach resources (including the Coach’s Playbook, DISC Card Game and lots more) and videos etc. This program is all about making it effective in practice and competition – and importantly, getting results now and into the future!
Commit to taking your coaching and team performance to new heights.
Coaches demand it, teams need it, sporting organizations continually look for it, and our communities yearn for it. Leadership underpins every great success story and leaves a gaping hole when it’s lacking.
Leadership and how well the ‘people side’ of sport is handled directly impacts whether the team wins or loses, whether people are loyal to the program or leave, and overall how much people enjoy their sport. And yet professional develop and leadership training is often neglected or not given the time and resources it needs.
Whether you’re updating an existing program or launching a new initiative, Athlete Assessments’ DISC Profiles can further enhance your program. Rely on our quality program content or use the assessments to complement what you are already delivering.
Find out how your professional development and leadership training can be transformed.
“Engaging our services sends a strong positive message to your people that they are respected and valued, and their organization wants to support them in being the very best they can be.”
- Liz Masen | CEO, Athlete Assessments
Resources & Materials
Explore our library of free articles, videos, webinars, and magazines to learn more about DISC Profiling, team culture, or how the top leaders in sport are developing their people, find inspiration, more information, or research on the latest topics related to the people side of sport. With endless resources, we’ve made it much easier to find exactly what you are looking for. Plus, check out our eBooks and resources.
Catch up on our Past Open Webinars
Whether you’re eagerly waiting for our next open webinar, or if you missed out on our previous ones and are looking to catch up, we’ve created a catalogue of our previous open webinars hosted by Athlete Assessments’ Director, Bo Hanson.

Sign up for our Upcoming April Open Webinar!
Mentoring Success
People+Sport Magazine
We often get asked why our magazine is called People+Sport and not the other way round. The answer is simple and the reason deliberate, because people come first. Read about the people in sport who are also putting people first.
Interested in learning about the most valuable ways to support women in sport?
If you’re familiar with us at Athlete Assessments, you might know we’re big believers in gender equality, not only for female athletes, but for women in general. But we recently asked the question of women in sport about what are some of the valuable ways that others can support them. As a result, we have created a live list of incredible insights, which we invite you to take the time to read through, and even join us in growing this list to be a valuable resource for others.
Our Most Popular Articles
Below are the current most popular articles on our website. Click on any article to read more.
If you are short on time, quickly catch up on what others have found most useful!
Jeff Troesch, Mental Performance Coach, on how getting the best out of any athlete or coach starts with looking at the uniqueness of how to be effective in sport, and even at the highest level it’s important to open your mind to other ways of doing things.
The athlete transition cycle is natural, but what happens when transition looks more like transferring? We explore why athletes withdraw from teams and programs, how to read the signs, and best to navigate this situation if it does arise.
What are the critical factors that makes an athlete’s transition at the end of their sporting career a positive one? We asked the experts, those who have been through it, seen others do it, or helped others through it.
Athlete Assessments celebrates 15 years in business in 2022, we reflect on where we began and the many wins along the way.
Reflecting on the inaugural Rookie Career Accelerator Program, with President of Her Next Play, Sara Wegmann, and how self-awareness was a critical piece of the equation.
Bob Tewksbury, Mental Performance Coach and baseball legend, on why the most successful athletes are those who can be adaptable in their behavior and how he develops this ability in his clients.
Mental Performance Coach, Rick Sessinghaus, on using behavioral profiling as a foundation for effective coaching, producing championship winning athletes, and highlighting the strengths of each DISC Profile in golf.
Against the backdrop of a thundering home-crowd stadium, the Los Angeles Rams won the Super Bowl. But a lesser-known thundering roar, fueled by the echoes of the “Who’s house? Ram’s house!” chant, is building throughout the Los Angeles community due to the championship winning work of the LA Rams Community and Engagement team's Pathways to Success Program.
‘Communication is the response we get.’ It’s an interesting concept, which becomes even more interesting when we think about this in action. Thinking back to the last time somebody misinterpreted our words or misunderstood what we were saying, the chances are that we don't have to think back too far. The challenge is, how do we ensure we minimize how often this scenario occurs, who takes responsibility for it happening, and importantly, rectify it for the future.
When we look at leaders in any endeavor, we often see their success critically defined by their leadership philosophy, and when it comes to sport coaches it is exactly the same. Having a defined coaching philosophy is key to effective coaching (and leadership), but the process of developing and understanding your own philosophy is often sidelined. When your team relies on your performance as a coach as much as they do on technical execution for achieving a winning outcome, this process is a priority.
To determine what the defining factors are of a successful mentoring program, we explore some of the top initiatives from different corners of the world. While ratios, cohorts, sports, and program structures differ within these formalized mentoring programs, what remains consistent are the considerable benefits reaped by all involved.
“I rarely choose the easy route just because something might be hard.” It’s a simple and succinct statement of fact, but it also serves as a quick character portrait summing up Dr. Scott Douglas, a 2x NWBA Champion, 4x player for the U.S. Men's World Cup Tennis Team, 3x Paralympian, coach, and Associate Professor at University of Northern Colorado.
We spoke to Dr. Jacob Tingle, Assistant Professor of the Practice of Business Administration at Trinity University, about creating teaching traction through a podcast series for his course content.
Kinzee Salo, Teaching Specialist in Coaching at the University of Minnesota, and Assistant Men's Tennis Coach at Gustavus Adolphus College, speaks to the philosophy of teaching coaching as a people management skill.
Chemistry and winning combinations are not always a coincidence, and there is potential for conflict in every combination of team members and colleagues.
Athlete Assessments’ Consultant Client, Szabolcs Hollósi, has been recognized alongside some of the best sports consultants in the European Union (EU), as his program, The Art of Treating and Communicating Well with People in Sport, is included in the EU’s SPORT.YOUTH.INCLUSION best practice programs.
When Madeleine Albright so famously said, “There is a special place in hell for women who don’t help other women” she obviously hadn’t met or been involved with a unique group of women coaches brought together by Basketball Australia. Here, it’s quite the opposite.
Here’s a positive to come out of Covid-19! Our client, Head Coach of the Utah Utes Volleyball team, Beth Launiere, took on a different challenge last year and collaborated with Leo Hopf to co-author the book, ‘Stop Competing And Start Winning: The Business Of Coaching’.
Dr LaTisha Bader, Certified Mental Performance Consultant on performance progress, communication, team cohesion, and addiction.
Lecture rooms lie empty, hallways are still, and the usual chatter of students is replaced by the subtle sounds that are more often drowned out by the hustle and bustle of campus life. And so is the start of the semester across most university campuses.
We’re super excited to share Bo’s chat with John O’Sullivan, Host of the Way of Champions Podcast. On the Podcast, Bo and John talk about a variety of interesting topics, from utilising failures in childhood and adolescence as fuel for success in adulthood, to setting goals and defining values with your teammates, and why lacking clarity in your role leads to a bad team culture.
Does your program breed toughness in your team? In this concise video, Hanson simplifies the dialogue around toughness in sport by providing a short definition of what we mean when we talk toughness. He describes what tough athletes look like, and the ways in which this attribute can separate and elevate performance. Hanson also presents effective strategies for athletes to utilize when they need to rely on their toughness and how to perform at their best when it matters the most. The video also covers techniques for coaches to facilitate toughness development with the current generation in an era that doesn’t make it easy.
Writing ranked #1 in the world next to your name is a rare honor. Writing it 2 years in a row means that you understand how to get it right, you’re an innovator and you stay at the forefront of your field. Loughborough University, the #1 University in the World for Sports Related Subjects, gets teaching the business of sport right.
One of the biggest misconceptions when it comes to Sport Psychology is that an athlete needs to have deficits in their mental game before they can seek support. But Sport Psychologist, Dr. Justin Anderson works with some of the world's best athletes who just want to “be better”.
Winning a National Championship is not only an incredibly special feat; it is also very hard to do. So when you win a National Championship twice, you know that it is even better and even harder.
Testimonials from our Clients
Read what our clients have to say…
“DISC is a very well established tool, but Athlete Assessments have made it all digestible for coaches and athletes (using sport language and examples) which makes it very useful when working with our diverse group of clients. Coaches get it and the entire system is a common language to build team communication and chemistry.”

“Athlete Assessments went above and beyond our expectations and I have heard nothing but positive feedback from our coaches, staff and student-athletes.”

“Using DISC has been instrumental to our leadership programming. It has provided common language, tools for improving communication, and ultimately a road map for our students to grow and develop.”

“My experience with Athlete Assessments and the Sports ManagerDISC profile has been invaluable for students. I find that they learn about their own behavioral styles- BUT- where the lights really come on is an awareness of how they behave relative to others with whom they work—how they conflict and compliment each other, how they approach and solve problems differently, and how their behaviors impact and are impacted by the styles of others.”

“We had been so close in three previous championship games and I knew this was the missing link. It was through Bo’s assistance that we found a way to get closer to team synergy. He helped us look deeply into the mirror and build honesty with one another. Ultimately, the trust we created was what provided immense value to the end result.”

“Athlete Assessments’ DISC Profiles give quality information that can be immediately understood and applied in a sport environment.”

“If I can understand the why, I can start giving the tools to help change or adapt behavior under different situations. So that’s what’s really important about the AthleteDISC and the CoachDISC, they give you the information to help you understand why people behave the way they do.”

“Finding a tool where students can become more self-aware has just been an excellent experience for my students. They implicitly know that what they are learning is more important than the grade they get in the class.”

“Athlete Assessments’ DISC Profiles are an excellent tool for helping people understand both themselves and others. I have used the card game with a number of groups who cannot afford the full online assessment – and it works really well – both in the sport and corporate environment.”

“I wanted to be able to share some objective, valid results from a psychological measure that described patterns that a person was able to influence. I had been exposed to Athlete Assessments’ DISC Profiles at AASP and chatted with the team to learn how it could be part of a battery of tests. After going through the training, I was hooked.”

“We completely attribute the staff dynamic success to working with Athlete Assessments. We had known each other first as players and Coach, then as Coach and Coach, which helped us really truly understand ourselves as person to person. The use of Athlete Assessments has had a tremendous impact on the culture of our program."

“At the University of Northern Colorado it’s all about application... Through the CoachDISC and guest lectures with Liz, the partnership helps me provide the opportunity for my students to begin to build a foundation for their coaching philosophy and coaching behaviors (and style). This is their first chance to self-reflect within the context of coaching and Athlete Assessments helps facilitate their early growth and development as an effective coach.”

“The CoachDISC Profile was truly one of the of the highlights and an extremely crucial starting point for my development and betterment as a person, coach, and leader. Players look for that authenticity."

“The coaches and managers have really enjoyed the DISC process and helping the athletes get to know their strengths and areas of development. One of the best advantages is getting to know the athletes better in a more meaningful way and showing them where they fit into the group through the team reporting... I have used DISC to help in goal setting both individually and for the team."

“Whenever I am invited to deliver a leadership class, I recommend integrating Athlete Assessments’ DISC Profiles into the course as I truly believe they offer very valuable insights for participants. Working with Athlete Assessments has been absolutely great, and the team does everything to make the integration of the DISC as easy as possible.”

Learn more about Athlete Assessments
We are the unrivaled experts in the ‘people side’ of sport…
We specialize in helping our clients create and sustain winning results…
Learn how to master the people side of sport using DISC Profiling…
Reach out today. Let us help you achieve your best…