Performance through People
Proven sports profiling for athletes, coaches, and professionals
Why Athlete Assessments?
We are experts in the ‘people side’ of sport.
Sport is played by people, coached by people, and managed by people, so it’s imperative to get the people side of sport right.
We work with you, strengthening what you’ve already established to further develop the performance of your people. While we’re best known for our profiling and team dynamics consulting using the AthleteDISC, CoachDISC, and Sports ManagerDISC, we do more than just assessments.
If you don’t have the people side of your sport right, you’re missing out on a massive competitive advantage.
Headed by Bo Hanson
4x Olympian, 3x Olympic Medalist, Senior Consultant, & Director at Athlete Assessments
Athlete Assessments works with some of the world’s best sport psychologists, performance consultants, and universities; along with some of the top Olympic, Paralympic, National, Professional, State, and US College teams.
We work with...
DISC Profiling provides practical strategies to improve
self-awareness communication productive relationships tailored coaching
for clients.
Why DISC Profiling for Sport?
The primary purpose of DISC profiling is to develop self-awareness and provide a framework for understanding others so you can build effective relationships. Use it to develop your emotional intelligence and understand how to consistently achieve your best results as an individual, and with others. Athlete Assessments’ DISC Profiles use proven techniques based on decades of behavioral research, specifically created for use in sport.
DISC Profiling provides practical strategies for clients.
Each assessment includes a 12-minute online survey and results in a personalized DISC Profile Report (with summaries for easy use). The Report details the individual’s personal style, strengths, limiting behaviors, communication preferences and the environment they perform best in.

Why DISC Profiling for Sport?
The primary purpose of DISC profiling is to develop self-awareness and provide a framework for understanding others so you can build effective relationships. Use it to develop your emotional intelligence and understand how to consistently achieve your best results as an individual, and with others. Athlete Assessments’ DISC profiles use proven techniques based on decades of behavioral research and are created and used specifically for sport.
Get practical strategies that will help you coach athletes based on their individual needs. Know the behaviors that produce their best performances for greater consistency when it counts the most. Help your athletes build self-awareness to make improvements and take greater responsibility for their behavior on and off the field. Click here to view a sample AthleteDISC Report.
The distinguishing factor of great Coaches is their constant pursuit for the competitive edge both in their athletes and themselves. Coaches will better understand their coaching styles (and their fellow-Coaches’ and staff) and find new ways to further improve their coaching and communication with athletes and others. Ultimately, this results in increased success! Click here to view a sample CoachDISC Report.
Provide your people with a comprehensive understanding of themselves and those they work with. It quickly improves communication, working relationships and ultimately results. Use with recruitment as a foundation for professional development plans or part of a team building exercise. Click here to view the sample Sports ManagerDISC Report.

Different Clients, Tailored Services
Athlete Assessments DISC profiles are used around the world by different sports professionals in different ways. Learn more about the application and results achieved.
As a successful sport psychologist or performance consultant, your clients rely on you being the best in your field, so they can be the best in theirs. This means knowing the true determinants of success and having access to the tools and assessments that make the most impact when it comes to improving performance.
Athlete Assessments works with some of the very best sport psychologists and consultants, worldwide. They value that our assessments are developed specifically for sport, they are credible and relevant, and our level of commitment to service is very different to other assessment providers. Support doesn’t end when your initial accreditation is complete, nor is the provision of assessments purely transactional. We build genuine, collaborative and supportive relationships with the consultants that use our assessments with their clients.
Find out how you can join this unique group of sport psychologists and performance consultants.
Where so many other factors in high-performance sport are very similar, it is how well the ‘people side’ is managed that differentiates the mediocre and truly great. DISC Profiling is the most effective tool to get the people side right, and our Team Programs take your teams’ performance to the next level, allowing you to get ahead and stay ahead.
With the Team Program we complement the use of Athlete Assessments’ DISC Profiles with a series of consultations with Bo Hanson to debrief the results and focus on how to best implement with your team to gain a lasting impact. The aim is always to ensure that the information from the DISC profiling is useful and put into practice. The consultations ensure that you are maximizing the value of the investment and focus specifically on your team. We also provide you with a big package of coach resources (including the Coach’s Playbook, DISC Card Game and lots more) and videos etc. This program is all about making it effective in practice and competition – and importantly, getting results now and into the future!
Commit to taking your coaching and team performance to new heights.
Where so many other factors in high-performance sport are very similar, it is how well the ‘people side’ is managed that differentiates the mediocre and truly great. DISC Profiling is the most effective tool to get the people side right, and our Team Programs take your teams’ performance to the next level, allowing you to get ahead and stay ahead.
With the Team Program we complement the use of Athlete Assessments’ DISC Profiles with a series of consultations with Bo Hanson to debrief the results and focus on how to best implement with your team to gain a lasting impact. The aim is always to ensure that the information from the DISC profiling is useful and put into practice. The consultations ensure that you are maximizing the value of the investment and focus specifically on your team. We also provide you with a big package of coach resources (including the Coach’s Playbook, DISC Card Game and lots more) and videos etc. This program is all about making it effective in practice and competition – and importantly, getting results now and into the future!
Commit to taking your coaching and team performance to new heights.
Coaches demand it, teams need it, sporting organizations continually look for it, and our communities yearn for it. Leadership underpins every great success story and leaves a gaping hole when it’s lacking.
Leadership and how well the ‘people side’ of sport is handled directly impacts whether the team wins or loses, whether people are loyal to the program or leave, and overall how much people enjoy their sport. And yet professional develop and leadership training is often neglected or not given the time and resources it needs.
Whether you’re updating an existing program or launching a new initiative, Athlete Assessments’ DISC Profiles can further enhance your program. Rely on our quality program content or use the assessments to complement what you are already delivering.
Find out how your professional development and leadership training can be transformed.
Athlete Assessments’ DISC Profiles are Specifically for Sport
Each assessment includes a 12-minute online survey and results in a personalized DISC Profile Report (with summaries for easy use). The Report details the individual’s personal style, strengths, limiting behaviors, communication preferences, and the environment they perform best in.

AthleteDISC Profile Report
For Athletes – the AthleteDISC Profile
Get practical strategies that will help you coach athletes based on their individual needs. Know the behaviors that produce their best performances so your athletes can achieve greater consistency and perform when it counts the most. Help your athletes build self-awareness, a key contributor in making improvements and taking greater responsibility for their behavior on and off the ‘field’. Find out more!
Click here to view a sample AthleteDISC Report

CoachDISC Profile Report
For Coaches – the CoachDISC Profile
The distinguishing factor of great coaches is their constant pursuit of the competitive edge both in their athletes and themselves. Coaches will better understand their coaching styles (and their fellow-coaches and staff) and find new ways to further improve their coaching and communication with athletes and others. Ultimately, this results in increased success! Find out more!
Click here to view a sample CoachDISC Report

Sport ManagerDISC Profile Report
For Sports Administrators & Professionals – the Sports ManagerDISC Profile
Provide your people with a comprehensive understanding of themselves and those they work with. It quickly improves communication, working relationships, and ultimately results. Use in recruitment or as a foundation for professional development plans and part of a team building exercise. Find out more!
Click here to view the sample Sports ManagerDISC Report
“Engaging our services sends a strong positive message to your people that they are respected and valued, and their organization wants to support them in being the very best they can be.”
- Liz Masen | CEO, Athlete Assessments
Different Clients, Tailored Services
Athlete Assessments’ DISC profiles are used around the world by different sports professionals in different ways. Learn more about the application and results achieved.

Sport Psychologists + Consultants
As a successful sport psychologist or performance consultant, your clients rely on you being the best in your field, so they can be the best in theirs. This means knowing the true determinants of success and having access to the tools and assessments that make the most impact when it comes to improving performance. Athlete Assessments works with some of the very best sport psychologists and consultants, worldwide. Find out how you can join this unique group and use our assessments with your clients.

University Academics in Sport Management, Coaching + Sciences
In today’s competitive world, great technical ability is assumed. What differentiates the most successful sports professionals is their ability to navigate the people side of sport. Whether you teach sport management, sport coaching, sport and health sciences or sport psychology, provide your university students with the skills which differentiate them when they enter the competitive sports industry. Athlete Assessments’ University Academic Program includes everything you need to seamlessly integrate this into your class syllabus. Find out more about how to further enhance your students’ experience and future success.

Sports Coaches + Elite Teams
Where so many other factors in high-performance sport are very similar, managing the ‘people side’ well differentiates the mediocre and truly great. This program is all about making DISC Profiling effective in practice and competition – and importantly, getting results now and into the future! Commit to taking your coaching and team performance to new heights.

Leadership + Professional Development
Leadership deeply affects teams, it impacts whether the team wins or loses, whether people are loyal to the program or leave, and overall how much people enjoy their sport. And yet professional development and leadership training is often neglected or not given the time and resources it needs. Whether you’re updating an existing program or launching a new initiative, Athlete Assessments’ DISC Profiles can further enhance your program. Find out how your professional development and leadership training can be transformed.
Articles and Video Resources
Our library of free articles and videos is enormous, so we’ve made it much easier to find exactly what you are looking for. Browse our most popular or most recent articles, see what’s new in the media, or check out our free eBooks and resources.
Catch up on our Past Open Webinars
Whether you’re eagerly waiting for our next open webinar, or if you missed out on our previous ones and are looking to catch up, we’ve created a catalogue of our previous open webinars hosted by Athlete Assessments’ Director, Bo Hanson.

Sign up for our Upcoming April Open Webinar!
How do you get your athletes to lead from within?
Leadership and accountability have been the most requested topics for our webinars, so this one is dedicated to the ‘how-to’. Athlete Assessments’ Founder and 4x Olympian, Bo Hanson, will be joined by a special guest panel of coaches and sporting professionals who each have made outstanding progressions in their programs through prioritizing the involvement and development of their athletes. Hear from people who have truly engaged their athletes to lead from within, and genuinely keep each other accountable. This webinar offers exclusive insights into some leading programs with championship winning strategies that you too can implement. Don’t miss it, sign up now!
And, Catch up on our Past Open Webinars
Whether you’re eagerly waiting for our next open webinar, or if you missed out on our previous ones and are looking to catch up, we’ve created a catalogue of our previous open webinars hosted by Athlete Assessments’ Founder and Director, Bo Hanson, with many featuring special guest panelists who are experts in each particular topic.
Click the button below to access the ones that are most relevant for you.

People+Sport Magazine
We often get asked why our magazine is called People+Sport and not the other way round. The answer is simple and the reason deliberate, because people come first. Read about the people in sport who are also putting people first.
Interested in learning about the most valuable ways to support women in sport?
If you’re familiar with us at Athlete Assessments, you might know we’re big believers in gender equality, not only for female athletes, but for women in general. But we recently asked the question of women in sport about what are some of the valuable ways that others can support them. As a result, we have created a live list of incredible insights, which we invite you to take the time to read through, and even join us in growing this list to be a valuable resource for others.
Our Most Popular Articles
If you are short on time, quickly catch up on what others have found most useful!
“I rarely choose the easy route just because something might be hard.” It’s a simple and succinct statement of fact, but it also serves as a quick character portrait summing up Dr. Scott Douglas, a 2x NWBA Champion, 4x player for the U.S. Men's World Cup Tennis Team, 3x Paralympian, coach, and Associate Professor at University of Northern Colorado.
We spoke to Dr. Jacob Tingle, Assistant Professor of the Practice of Business Administration at Trinity University, about creating teaching traction through a podcast series for his course content.
Kinzee Salo, Teaching Specialist in Coaching at the University of Minnesota, and Assistant Men's Tennis Coach at Gustavus Adolphus College, speaks to the philosophy of teaching coaching as a people management skill.
Chemistry and winning combinations are not always a coincidence, and there is potential for conflict in every combination of team members and colleagues.
Athlete Assessments’ Consultant Client, Szabolcs Hollósi, has been recognized alongside some of the best sports consultants in the European Union (EU), as his program, The Art of Treating and Communicating Well with People in Sport, is included in the EU’s SPORT.YOUTH.INCLUSION best practice programs.
When Madeleine Albright so famously said, “There is a special place in hell for women who don’t help other women” she obviously hadn’t met or been involved with a unique group of women coaches brought together by Basketball Australia. Here, it’s quite the opposite.
Here’s a positive to come out of Covid-19! Our client, Head Coach of the Utah Utes Volleyball team, Beth Launiere, took on a different challenge last year and collaborated with Leo Hopf to co-author the book, ‘Stop Competing And Start Winning: The Business Of Coaching’.
Dr LaTisha Bader, Certified Mental Performance Consultant on performance progress, communication, team cohesion, and addiction.
If there was a shopping list of everything an athlete or coach wants in a trusted advisor or performance coach, the entire list can be checked off with all that Bob Tewksbury brings. Want someone who has excelled at the highest level and under enormous pressure?
Lecture rooms lie empty, hallways are still, and the usual chatter of students is replaced by the subtle sounds that are more often drowned out by the hustle and bustle of campus life. And so is the start of the semester across most university campuses.
Testimonials from our Clients
Read what our clients have to say…
“DISC is a very well established tool, but Athlete Assessments have made it all digestible for coaches and athletes (using sport language and examples) which makes it very useful when working with our diverse group of clients. Coaches get it and the entire system is a common language to build team communication and chemistry.”

“Athlete Assessments went above and beyond our expectations and I have heard nothing but positive feedback from our coaches, staff and student-athletes.”

“Using DISC has been instrumental to our leadership programming. It has provided common language, tools for improving communication, and ultimately a road map for our students to grow and develop.”

“My experience with Athlete Assessments and the Sports ManagerDISC profile has been invaluable for students. I find that they learn about their own behavioral styles- BUT- where the lights really come on is an awareness of how they behave relative to others with whom they work—how they conflict and compliment each other, how they approach and solve problems differently, and how their behaviors impact and are impacted by the styles of others.”

“We had been so close in three previous championship games and I knew this was the missing link. It was through Bo’s assistance that we found a way to get closer to team synergy. He helped us look deeply into the mirror and build honesty with one another. Ultimately, the trust we created was what provided immense value to the end result.”

“Athlete Assessments’ DISC Profiles give quality information that can be immediately understood and applied in a sport environment.”

“If I can understand the why, I can start giving the tools to help change or adapt behavior under different situations. So that’s what’s really important about the AthleteDISC and the CoachDISC, they give you the information to help you understand why people behave the way they do.”

“Finding a tool where students can become more self-aware has just been an excellent experience for my students. They implicitly know that what they are learning is more important than the grade they get in the class.”

“Athlete Assessments’ DISC Profiles are an excellent tool for helping people understand both themselves and others. I have used the card game with a number of groups who cannot afford the full online assessment – and it works really well – both in the sport and corporate environment.”

“I wanted to be able to share some objective, valid results from a psychological measure that described patterns that a person was able to influence. I had been exposed to Athlete Assessments’ DISC Profiles at AASP and chatted with the team to learn how it could be part of a battery of tests. After going through the training, I was hooked.”

“We completely attribute the staff dynamic success to working with Athlete Assessments. We had known each other first as players and Coach, then as Coach and Coach, which helped us really truly understand ourselves as person to person. The use of Athlete Assessments has had a tremendous impact on the culture of our program."

“At the University of Northern Colorado it’s all about application... Through the CoachDISC and guest lectures with Liz, the partnership helps me provide the opportunity for my students to begin to build a foundation for their coaching philosophy and coaching behaviors (and style). This is their first chance to self-reflect within the context of coaching and Athlete Assessments helps facilitate their early growth and development as an effective coach.”

“The CoachDISC Profile was truly one of the of the highlights and an extremely crucial starting point for my development and betterment as a person, coach, and leader. Players look for that authenticity."

“The coaches and managers have really enjoyed the DISC process and helping the athletes get to know their strengths and areas of development. One of the best advantages is getting to know the athletes better in a more meaningful way and showing them where they fit into the group through the team reporting... I have used DISC to help in goal setting both individually and for the team."
