Athlete Assessments Newsletters – March 2017

Are you mad that it’s March already? Well don’t get mad, get reading!Here’s our first update for 2017 covering some of the most relevant topics in sport in our latest articles and videos. Welcome to our March newsletter.


Elite athletes dedicate their lives to their sport, but what happens when it all comes to an end? What happens when all you have is your sport?

This is a topic that has recently gained a lot of momentum as a critical issue in sport. For elite athletes, the large majority of their effort and energy is focused on their training and competition. Throughout their careers, athletes make personal, professional and financial sacrifices so they can pursue their dreams. Often, things outside of sport are perceived as a luxury they simply cannot indulge, so it stands to reason that when sport is no longer an option, an athlete’s life feels out of balance or even, meaningless.

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It’s not about Deficits, it’s about being your Best

One of the biggest misconceptions when it comes to Sport Psychology is that an athlete needs to have deficits in their mental game before they can seek support. But Sport Psychologist, Dr. Justin Anderson works with some of the world’s best athletes who just want to “be better”.

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Dr. Robert Mathner: Role-modeling Success Strategies in Sport Management

The value of fostering meaningful relationships is a key concept Dr. Robert Mathner, an Associate Professor at Troy University, Alabama, instils in his Hospitality, Sport & Tourism Management (HSTM) students. He knows that supporting their inter-personal skill development will differentiate them in the job market and goes a long way to ensuring they are well prepared for the next chapter in their lives and careers.

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What Employers Really Want

What is it that makes one college graduate stand out from their peers? And what do employers want more than any other skill when they are recruiting staff? According to the 2016 National Association of Colleges & Employers Job Outlook survey, the answer is leadership, team work and communication. Skills that leading universities are ensuring their students have by the time they graduate.

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Unsafe vs Uncomfortable: 5 Minutes with Bo Hanson

Stepping out of your comfort zone is an important component to growth, personal development and achieving success. As Coaches, we continually encourage our athletes to get comfortable with the uncomfortable in order to expand skill development and improve results. However, there is a big difference between creating experiences and/or environments that are uncomfortable and those that are unsafe. In this ‘5 Minutes with Bo Hanson’, we discuss the important differences between being unsafe and being uncomfortable.

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9 THINGS TOUGH ATHLETES DO (Free Workbook to Download)
We have been loving the phenomenal feedback from our clients who have purchased the ATHLETE TOUGH™ program. But what about those who literally have zero budget or not quite sure what it is about and want a tiny taste? Well, we’ve developed a fun and effective mini-Workbook to get you started titled ‘9 Things Tough Athletes Do’. Actions speak louder than words so take action now to download your copy of this FREE workbook! Get it now.


Women’s Basketball Coaches Association Convention, Dallas TX
Athlete Assessments will be at the 2017 Women’s Basketball Coaches Association Convention from Thursday, March 30 – Sunday, April 2 with Bo Hanson returning to present on the topics “Recruiting for What Your Team Really Needs: Improving Recruiting Success” and “When Talent isn’t Enough: Game Plan for Winning with People”. The Convention will take place at the Sheraton Dallas Hotel in Dallas, Texas. Athlete Assessments will also be exhibiting at Booth B. Find out more and we’ll see you there.

NCAA Women’s Coaching Academy, Denver CO
The NCAA Women Coaches Academies are on once again from May 31 – June 3, and June 15 – June 18 in Denver, Colorado. Liz Masen will be presenting sessions on CoachDISC and Coaching Styles, Knowing Your Values, and Communication Strategies. Find out more.

Camp Elevate – For Coaches on the Rise, Allendale MI
Athlete Assessments’ Bo Hanson is speaking about what it takes to be ATHLETE TOUGH™ at Camp Elevate – a summer camp for creative, innovative and “people-first” Coaches who are committed to their personal and professional development beyond the X’s and O’s of their sport. The camp will take place from June 1-4 at Grand Valley State University in Allendale, Michigan. Find out more.


In January, our newest team member joined Athlete Assessments – Darryn Dyer! With five years’ industry experience and a background in logistics, Darryn has come on board as our assistant accountant. An avid cricketer, squash player and golfer (*2nd best in our office according to his brother and our Business Manager Laren Dyer!), Darryn said he is loving being part of our team already and enjoying the atmosphere in our office.

Quotes to Inspire You
And as usual, some of our latest favorite quotes…

“Commitment; staying loyal to what you said you were going to do long after the mood you said it in has left you.” – Orebela Gbenga

“One day, or day one – you decide.” – Unknown

“We can complain because rose bushes have thorns, or rejoice because thorn bushes have roses.” – Abraham Lincoln


Want to be kept in the loop?
Check us out on Facebook, Instagram and Twitter for regular updates.

As always, if there is anything we can assist you with, we’re absolutely dedicated to providing exceptional value and service so please feel very welcome to get in touch.

My very best,

 Liz Masen

  and the Athlete Assessments Team

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At Athlete Assessments, we’re here to provide you with excellence in service and to help you be your best. If there is anything we can assist you with, please Contact Us.

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