It’s well-known that most athletes do not spend their competitive sporting years thinking about what they might do next, so when they do reach that stage, whether by choice or by circumstances beyond their control, they are often left wondering how to transfer their level of on-field success to their off-field career. A common theme has emerged from many athletes who have successfully transitioned, they have not done it alone, and this is where Carrie White and AthLife come in.