Introducing
the DISC AI Coach
The DISC AI Coach is Athlete Assessments’ industry-leading AI tool that delivers instant, sport-specific behavioral insights to support better coaching, teams & performance.
The Future of Applied Behavioral Insight in Sport
A New Era of DISC Application
The Athlete Assessments DISC AI Coach is an industry-leading, DISC AI tool designed to enhance the way consultants, educators, and coaches use our suite of sport-specific DISC Profiles with their clients, students, and teams to get the most out of the application. Built as an intelligent layer inside the Athlete Assessments DISC Profiling platform, the AI Coach draws from a DISC knowledge database to answer questions about individual or group profiles to deepen understanding, speed up preparation, and translate behavioral insights into practical, real-time strategies for athletes, teams, coaches, and students to immediately apply their learnings within their unique context.
Unlike generic AI tools, the DISC AI Coach is grounded in sport-specific behavioral data, decades of consulting experience, and hundreds of thousands of DISC Profiles across more than 40 different sports. It’s purpose-built to support better coaching conversations, clearer communication, stronger team dynamics, and more effective development pathways.
What is the DISC AI Coach Tool?
The DISC AI Coach is an interactive, AI-powered support tool that allows you to:
- Select an individual or group of any completed AthleteDISC, CoachDISC, and Sports ManagerDISC Profiles
- Ask real-world questions about athletes, coaches, pairs, or entire teams
- Receive instant, tailored, sport and context-specific insights
- Generate tips, strategies, risks, strengths, blind spots and communication recommendations
- Adapt insights for different ages, experience levels, languages, sports, situations, and environments
(e.g., “Explain this for a 17-year-old athlete”; “In Swedish, provide tips on how this team can best work together...”; “how can I best support this athlete in managing their stress and response to pressure in XX situation”)
It acts as a dynamic extension of your existing DISC use, bringing the DISC Profiles to life in context. It takes the application even further, and allows you to deliver even greater value to those you work with.
ASK the DISC AI Coach anything that you would ask a human performance coach
REsults in A matter of seconds!
AI Coach compiles, consolidates, & formats insights
saving you time while strengthening your human-to-human coaching
Ultimately, it’s designed to reduce preparation time and free you up to focus on what matters most: meaningful, on-the-ground work with your clients.
WHo Is it made for?
WANT IMMEDIATE CLARITY?
THAT'S Why We Created the DISC AI Coach
Enhance how you work. use the DISC AI Coach tool to:
- Interpret multiple DISC Profiles quickly
- Consolidate insights from large team datasets
- Prepare for coaching conversations on the go
- Explore dynamics in greater depth (going deeper on the Team Dynamic Report)
- Translate behavioral insights for different ages, learning styles, or languages
- Gain new examples, scenarios, and language to support teaching and development
Any Sport. Any Age. Any Level.
Athlete Assessments CEO, Dr. Liz Masen describes it as a “calculator for behavioral insight”. You still need the foundation of DISC knowledge and the human experience to coach effectively. The AI Coach simply helps you work faster, deeper, and smarter.
How the Ai Coach Works: Behind the scenes
1
Select an Individual or a Group of Profiles
Choose an individual athlete, coach, or professional; a pair; or a customized group (e.g., starting five, new recruits, leadership group and coach, defensive unit, coaching staff). After selecting who you’d like to include, decide if you’d like the tool to focus on their Natural, Adapted, or both profiles.
2
Ask a Question
Type any question into the AI Coach, or choose from one of the hundreds of pre-loaded questions.
- “What should we be aware of when this group faces pressure in the final minutes?”
- “What are the likely blind spots for this coach based on their DISC Profile?”
- “How might these new recruits impact the dynamic of an Ice Hockey team with a high people-orientation percentage in the existing team?”
- If selecting to evaluate ‘both’ profiles: “Based on the differences between this athlete’s natural & adapted profiles, where might stress show up the most as they join a new team and competition level?”
3
The AI Coach Analyses the Profiles
The tool interprets behavioral tendencies using DISC data through the lens of sport performance, team roles, and high-pressure contexts.
4
Receive Clear, Practical Insight
It instantly returns structured, actionable guidance, across 1-2 pages in a downloadable PDF.
5
Apply It to Coaching Conversations
You take those insights into real discussions, where the human experience matters most.
How you can use the DISC AI Coach
Sport Psychologists and Mental Performance Consultant AI Support
Leading The Sport Industry
what makes Athlete assessments' DISC AI Coach and Industry Leader?
1. Purpose-Built for Sport
Generic AI tools cannot replicate the behavioral nuances of athlete performance, pressure, role clarity and team dynamics, or the in-depth understanding of DISC Profiling existing within the database and programming.
2. Leverages Professional Experience
It draws from 25+ years of consulting across 41 sports using behavioral profiling tools.
3. Supports Human Interaction, Doesn’t Replace It
It enhances your judgement, speeds up your preparation, and gives you more language, examples and scenarios.
4. Dynamic Team Analysis
Go in-depth on any size team or group, explore more than just their dynamic and get to the root of things.
5. Practical, Not Theoretical
The AI Coach outputs are ready to use in real coaching conversations, meetings, and team environments.
Release Timeline
Currently in limited release with selected clients in late 2025.
Progressive rollout into the new year of 2026!
Broad availability to consultants and account-level users from Early 2026.
Want early access?
Join the waitlist and speak to our team about how you can use it now.
DISC AI COach FAQ's
What is the DISC AI Coach Tool?
The DISC AI Coach is an AI-powered support tool integrated into the Athlete Assessments platform. It analyses existing DISC Profiles and provides sport-specific insights, strategies and coaching recommendations.
How does the AI Coach improve DISC application in sport?
It helps practitioners and coaches interpret behavioral patterns faster, generate tailored feedback, understand team dynamics and prepare for coaching conversations more effectively.
Does the AI Coach replace human coaching or consulting?
No. The AI Coach enhances, not replaces, the expertise of coaches, psychologists and consultants. It supports faster preparation and deeper insight, while human-to-human interaction and expertise in the tool remains essential for effective use.
What kinds of questions can I ask the AI Coach?
Anything! You can enter your own questions to ask about team dynamics, individual stress behaviors, leadership tendencies, communication strategies, session planning, blind spots, performance routines and more. You can also choose from the hundreds of questions available within the platform.
When will the AI Coach be available?
The tool is currently in limited release and will be available to all consultants and account-level administrators from 2026. End user access will be limited and on an approved case basis.
Is the AI Coach specific to sport?
Yes, but it can also be used to apply DISC results to other contexts and environments, if asked. It is built on Athlete Assessments’ sport-specific behavioral models and decades of consulting experience, making it more relevant than generic AI tools.
Can I use the AI Coach with any number of profiles?
Yes. You can analyze individuals, pairs, or any group, such as leadership teams, starting units, or positional groups.
What if i need a report in a language other than English?
Yes! When asking your question in the AI Tool, add to the question ‘In [Language]…’ then the rest of your question. For example you may ask: ‘In Swedish, what are some strategies for preempting and managing stress for this individual’
GET IN TOUCH
Ready to use DISC Profiles specific for sport and get more out of your experience using DISC? Contact our team to learn more about our tailored support.
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