ATHLETE TOUGH PROGRAM

Written by an athlete, for athletes, the ATHLETE TOUGH™™ Program delivers practical, proven strategies to build mental resilience, confidence, and performance under pressure. Designed for real sporting environments, it cuts through complex psychology and focuses on what actually helps athletes perform when it matters most.

Aligned with our philosophy that coaches are best placed to develop mental resilience in their athletes, the ATHLETE TOUGH™™ Handbook is easy to read, highly practical, and packed with activities that can be applied immediately in training, competition, and everyday sport settings. Athletes learn how to respond to pressure, manage setbacks, stay focused, and build the mental toughness required for consistent performance.

To bring the content to life, the program is supported by a high-quality ATHLETE TOUGH™™ Video Series, presented by Bo Hanson. Each video reinforces key concepts from the handbook and includes additional insights, practical tips, and personal experiences drawn from elite sport. Together, the handbook and videos provide a complete mental resilience solution that coaches can confidently deliver and athletes can genuinely engage with.

What’s Included

• ATHLETE TOUGH™™ Handbook (Electronic, Customized Copy)
  Receive a customized digital version of the ATHLETE TOUGH™™ Handbook, allowing you to economically print up to 40 copies for athletes and staff. Ideal for teams, squads, academies, and development programs.

• ATHLETE TOUGH™™ Video Series
  Access the full video series featuring chapter-by-chapter breakdowns, additional strategies, and real-world examples. Videos are delivered via a secure, individual Vimeo login, making it easy to integrate into team meetings, workshops, or ongoing athlete development programs.

ATHLETE TOUGH™™ is a practical mental resilience program built for sport. Helping athletes develop the mindset, confidence, and psychological strength to perform under pressure and sustain high performance over time.