
Athlete Engagement in Sport – Do Your Athletes Care?
Athlete Engagement is a critical concept for all sports coaches to understand. ‘Engagement’ is a borrowed term from the business world. There, it is a measurement of the degree to which an employee’s heart and mind is committed to their role, leader and company. It is so important in business because engagement has a direct and significant link to profitability. Research shows engaged individuals deliver an additional 30% in discretionary effort compared to disengaged individuals.










