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Introducing Liz Masen

As CEO and Client Director at Athlete Assessments, Liz looks after key clients and consultant relationships as well oversees the strategic direction of the company. She also actively manages marketing and new business development and her personal slogan is ‘when our clients are successful, we are successful too’.

More About Liz Masen

On the surface, Liz Masen has an unlikely background for a career in sport. As a self-confessed ambitious workaholic, Liz graduated with an Honors Degree in Accounting and Finance, while working full-time, and was awarded the prestigious University Medal for receiving the highest academic marks at QUT. Her professional career started in investment banking, working in Australia, Asia and South Africa as a specialist in the Mining and Resources sector.

From investment banking, she became the youngest ever General Manager of Finance for the global gas and engineering company, BOC Gases, and it was within these predominantly male environments that one of Liz’s true passions emerged. Liz co-founded Xplore, a leadership development company for women, which grew into the leading provider of its kind within Australia. After selling out her ownership in Xplore in 2006, Liz co-founded Athlete Assessments with Bo Hanson.

Now, Liz holds joint roles as CEO and Client Director at Athlete Assessments, and looks after their key clients and consultant relationships, as well as manages new business development. Her slogan is ‘when our clients are successful, we are successful too’.

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Liz continues her long-term involvement with WeCOACH (formally the Alliance of Women Coaches) and has been a faculty member of the NCAA Women Coaches Academies for over a decade. These opportunities bring together Liz’s two passions of sport and the leadership development of women.

In addition, Liz is a Ph.D. Candidate (part-time) within the School of Health and behavioral Sciences at the University of the Sunshine Coast. The title of her Ph.D. thesis is ‘What do coaches really want in their playmakers?’ and is an analysis of how a coach’s experience, opinions, and coaching style impacts their perceptions and expectations of key playmaker positions in basketball, ice hockey, and rugby union. She is currently in the data collection stage and if this research is of interest to you, please feel very welcome to reach out to her.

Sport is a massive part of Liz’s life, both professionally and personally. In more recent years, most of her personal time in sport revolves around her two daughters’ basketball training and sitting courtside or on the score bench at their games. Back ‘in the day’, as a 100m age champion hurdler and sprinter, Liz’s High School Track & Field team ended a 60-year drought by winning the most prestigious Girls’ High School Championship in their State. Liz also has a black belt in Taekwondo, has previously coached Surf Sports at her local surf club, has been a volunteer youth coach in basketball, ran her first marathon in 2000 at the Sydney Olympics test event and her second (and last!) in the 2014 New York Marathon. Her proudest sporting moments have not been her own, instead she counts cheering on her husband to win medals at three of his four Olympics, and watching her daughters benefit from all that sport provides in their personal development, as the most special times.

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