Leadership Development

For Athletes

Build the Next Generation of Leaders with Proven, Practical Programs

Why Leadership Development for Athletes Matters

Leadership isn’t a ‘nice to have’—it’s a necessity. Yet, many of today’s athletes are stepping into elite environments unprepared for leadership. They’ve grown up in a different era, with fewer opportunities to develop leadership naturally. The result? A growing leadership gap in sport.

This gap can’t be ignored. Teams thrive when athlete leaders step up—not just with talent, but with the people skills, communication, and self-awareness needed to lead from within.

Athlete Leadership Development
Needs a New Approach

Today’s athletes learn differently. They’re constantly stimulated, digitally savvy, and require engaging, action--orientated learning experiences. But most athletic departments, universities, and clubs don’t have the time or resources to build a comprehensive leadership program from scratch.

That’s where we come in.

Introducing the Leading the Leaders Program

Our athlete-specific leadership development program delivers everything you need to empower your athletes to lead – on and off the field.

Built on years of experience, research-backed frameworks, and modern learning strategies, Leading the Leaders includes:

Accordion Buttons
AthleteDISC
AthleteDISC Profile
The AthleteDISC Profile is a behavioral assessment tailored specifically for athletes that builds self-awareness, communication skills, and leadership resulting in a 40-page personalized report, with optional Observer Feedback and Team Dynamics insights
Live Workshops
Live Workshops
Benefit from a live leadership workshop delivered via video conference by 4x Olympian and Founder of Athlete Assessments, Bo Hanson
Workbook
+125 Page Workbook
Enhance learning with a comprehensive 125+ page ‘Leading the Leaders’ workbook filled with theory, reflection, and application
Admin Support
Admin Support
Full administration support, including a program review to support effective integration
Dashboard
Online Learning Dashboard
Get access to the Athlete Leadership Learning Dashboard, with videos, workbooks, and interactive activities spaced out over a series of modules
Coach Workshops
Coach Workshops
Optional coach workshops to enhance leadership culture from both sides

The L.E.A.D Model

Our signature LEAD Model provides a clear, actionable structure for developing leadership skills in athletes.

  • L – Lead Yourself: Master self-awareness and consistency
  • E – Engage Others: Build strong relationships through effective communication
  • A – Attributes of Leaders: Learn the behaviors that define successful leadership
  • D – Direction & Action: Set goals, drive accountability, and take ownership
Lead Yourself

Lead Yourself

The foundation of leadership is self-mastery. Develop strong self-awareness to know how to be consistently at your best.

Engage Others

Engage Others

Building relationships with diverse people is fundamental to leadership effectiveness.

Attributes of Leaders

Attributes of Leaders

‘Leadership is, as leadership does.’ Focus on the behaviors of leaders – what they do and how they act.

Direction and Action

Direction and Action

Set your vision and goals. Most importantly, take ownership, drive accountability, and stay on track.

KEY TOPICS COVERED

Proven Results in Athlete Leadership Development

A 2008 Olympic study revealed that athlete self-awareness was the second most important factor in achieving a personal best or winning a medal, second only to the coach-athlete relationship. That’s why our leadership program starts from within.

Hear it from our clients

5 Steps to Launching Your Leadership Program

1

Request Your Free Insider’s Look Pack

Get a behind-the-scenes look at the content, pricing, and process involved in working with us.

2

Select Your Program Lead

Select Your Program Lead
Identify a team member or coach from your staff to guide your group through the program.

3

Choose Your Participants

From captains to full squads, choose who will benefit most.

4

Plan Your Sessions​

Set your dates. We’ll handle the rest, including mapping the program content to your timeframe, a live workshop, and full support.

5

Access Full Resources & Ongoing Support

We take care of the administration, reporting, dashboard access, and provide ongoing assistance.

Enhance Your Coaching Team’s Impact

Coaches play a pivotal role in reinforcing leadership development. Ask us about our specialized workshop for coaches to help them support their athletes through the program and beyond.

Ready to Develop Athlete Leaders?

Whether you’re enhancing your current leadership curriculum or launching something new, our athlete leadership development program provides the credibility, flexibility, and proven impact your athletes need.

Download the Program Pack or Contact Us via the form below to bring Leading the Leaders to your team, athletics department, or school.

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Learn more about Athlete Assessments

DISC Profiling

Learn how to master the people side of sport using DISC Profiling.

What We Do

We specialize in helping our clients create and sustain winning results.

Our Clients

See who we work with and read what they say about us.

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WHAT WINNING TEAMS GET RIGHT PLAYBOOK

The Game Plan for Winning

One of the benefits of working with many different sporting teams each year is the insight we gain in what really makes the difference for sustained success.

We share our fundamental performance philosophies and some of the key models we use to achieve success – think of it as the how-to on performance.

Bo Hanson

Senior Consultant & Director

Bo Hanson’s career within the sport and the business sector spans over 25 years, delivering leadership, management, and coach development. In addition to his own athletic career comprising of four Olympic appearances and including three Olympic medals, Bo has worked for many years with coaches and athletes from over 40 different sports across the globe. Bo was also the winner of the Australian Institute of Training and Development (AITD) 2023 Award for L&D Professional of the Year, for his dedication to L&D and transformational work across various industries.

After a successful career in sport including four Olympics and three Olympic Medals, Bo co-founded and developed Athlete Assessments in 2007. Bo now focuses on working with clients to achieve their own success on and off ‘the field’, and has attained an unmatched track-record in doing exactly this.

Headshot Bo
BoRowing-Atlanta Olympics

Now, watch us interrupt him for a round of quick fire questions.