Understanding the importance of sport and exercise psychology is paramount to getting better results on the field, in the pool or on the court. Often though, coaches find the topic daunting and therefore put it in the “too hard” basket. Other coaches employ the services of a sport psychologist to assist their athletes and miss important benefits of a holistic coaching approach. In this article, we define what sport psychology is and what aspects are best incorporated into training and competition day by the sports coach.